RICHMOND, Va. - NASCAR's new image ad campaign debuts this monthwith legends Fireball Roberts and Lee Petty competing in a hair-raising fantasy race against modern drivers like Dale Earnhardt Jr.and Jeff Gordon.
Call it a compromise, at least for NASCAR.
As this fast-growing sport goes mainstream, NASCAR is concernedabout eroding its loyal fan base while trying to reach new markets.
So the TV ads, which start airing Feb. 15 during the Daytona 500,aim to strike a delicate balance: pleasing the old NASCAR fan who canrattle off yesterday's names and numbers while cautiously reachingout to the newbie perhaps drawn by the simple thrill of …
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